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日本語メディア
- #1
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- Edison
- 2016/09/23 20:38
今年になってラフテレフォンガイドは日本の会社に買収され、UTBは放送時間を大幅縮小、ブリッジUSAも10月で休刊ということで、日本語メディアが一気に縮小しますね。ちょっと寂しい気がします。
This text has been translated by auto-translation. There may be a slight difference between the original text and the translation. (Original Language: 日本語)
- #11
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正直いって淘汰されてちょうどいいかなって思う。
前に日本語媒体で営業やってた時、韓国系や米系のスポンサーから「日系社会は人口のわりに媒体が多すぎる」ってよく言われた。
どこも似たようなところから広告を取って、内容も大差ないし。
逆にここまでよくもってきたなと思う。This text has been translated by auto-translation. There may be a slight difference between the original text and the translation. (Original Language: 日本語)
- #12
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- 無料情報誌
- 2016/09/26 (Mon) 13:20
- Report
新聞、雑誌の編集で締め切りが迫ってくるとてんやわんやする。
ビッグニュースが入ると記事差し替えで時間との勝負。
無料雑誌は広告が命。
広告主が見つからなければ空白で出すにはいかない。
ある日雑誌発行を終えます、となると
こんなに広告が入っていて成り立たないとは、
無理して載せていると業界にいた人は考える。This text has been translated by auto-translation. There may be a slight difference between the original text and the translation. (Original Language: 日本語)
- #13
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- いやいや
- 2016/09/26 (Mon) 16:31
- Report
>経営者が時代を読めていないことが問題ですね。
>逆にここまでよくもってきたなと思う。
メディアの経営者というよりは、日本人広告主の多くが時代を読めていないのが問題。
ノウハウがとても遅れているというか、足りないというか、わかっていなくて、広告を出していたんでしょう。
そういう広告主が多いから、ここまでもってきた。
UTBもブリッジも、会社自体はなくならないのでは?
畑が狭いんだから、もっと可能性のあるビジネスに早くシフトして、それで一番目指した方がよし。This text has been translated by auto-translation. There may be a slight difference between the original text and the translation. (Original Language: 日本語)
- #14
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- 無料情報誌
- 2016/09/26 (Mon) 18:24
- Report
ブリッジさん、雑誌が発行停止になり
来年の夏祭りの広告はどこに出すのだろうか。
今までの競争相手に出すのか気になる。This text has been translated by auto-translation. There may be a slight difference between the original text and the translation. (Original Language: 日本語)
- #15
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- 自由業
- 2016/09/26 (Mon) 18:46
- Report
>日系ビジネスはますますさびれていくのですが、それを議論した方がいいのでは。
>なぜ日系のビジネスだけが寂れるのか?
元同僚が、今、Los Angeles Timesのプロジェクトマネージャーをやっていて、たまに色々聞きますが、
どんなメディア媒体でも、Media Mixを行なわなければならない時代。
今は、その中心に、ウェブがあるわけですが、
例えば、アメリカのメディアがどのように、どのような戦略でMedia Mixを展開しているかを
抑えている日系のメディア経営者がどれだけいるのだろうか。
アメリカのメディア関係者とのつながりはあるだろうか。
同じようなことを展開できるだけの能力、資金力はあるだろうか。
狭い日系社会の井の中の蛙ではないだろうか。
そういう日系メディアに頼っている日系会社。
寂れていく理由は分かるような気がする。This text has been translated by auto-translation. There may be a slight difference between the original text and the translation. (Original Language: 日本語)
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